Doing business online can be very tricky, and succeeding has often been possible for those that use forum marketing. Many people like forum marketing because it is a successful way to do business online. The fact that it's easy is another appealing quality plus the only thing it costs is some time. IMers are really drawn to this method because it does work, despite having no guarantee that this will actually work for you. When you interact with forum members, there are general guidelines that must be adhered to, yet it is primarily a very simple process to follow. As long as you're posting something useful, then you can have a great deal of success for your efforts.
It is assumed that you want to learn about forum marketing. Given that fact, unless you have a general interest in a forum, unrelated to business, then don't waste time in forums that prohibit marketing. Numerous forums do not want people to advertise their products or services. The forum owner probably wouldn't have a problem with selling you ad space, if he is pushing ads. Determine which forums allow it and which ones do not. But there are so many forums it really does not like it matter.
Look at the signatures if you want to see if marketing is permitted. See if the signatures have links. This is the usual practice by forums if they don't mind members placing their business links in their signatures. When you start to frequent plenty of forums, you will be able to determine what the members can do in terms of marketing. In addition, you can pretty much tell what you can do by studying the signatures of other members. For instance, you might be able to get in a few pictures and plenty of links. This will tell you whether or not marketing is really allowed.
Any time you join a forum, you have control over your own persona or how people view you. You can choose to be anyone you want in terms of personality. But do this with caution because you never know what will happen. If you have a strong personality, then for example you can tone it down from the beginning and keep it that way. Many people are not the aggressive types or the Type A or alpha male business killers you are. However, you control how others will see you. Depending on your niche, you might want to keep a low profile. So think about the big picture when you are building up your profile.
So compare social marketing to forum marketing. And it is a given that forum marketing is like social marketing. They are both tied into relationship marketing, which you should learn about.